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CRM Analytics Market

Information & Communications Technology

From the last decade or two, the deployment of IT has been rapidly evolving from a necessary evil to a legitimate business strategy. As the database marketing have been evolved from mass marketing to direct marketing. CRM analytics tool generate rapid ROI for the organization by understanding the customers and long term profit growth by building the loyalty from the available database of the customer through various sources. With comparison of the traditional analysis method, the CRM analytics are deployed at a faster rate in order to get better results.

The CRM analytics solutions help the company to analyses the marketing, sales and service performance. Thus, it is a smart analysis of the customer information across the organization to enhance the ROI by reducing the operation cost. IT provides 360-degree view of real-time insights to the entire organizations in order help them to know about its customer and have fact-based actions.

This analytics solution enables the organizations to identify opportunities to cross-sell, up-sell, and improve customer satisfaction. Thus, the CRM analytics solution offers easy access to the information over the analytical dashboard which sorts thousands of data points to have right information’s about its customers.

The adoption of CRM analytics is estimated to be high in the NA and Europe market, but the adoption rate is expected to be high in the emerging regional markets of APAC, MEA, and LA in future. The NA and Europe market sizes are estimated to be high as the adoption rate of CRM analytics is high in these regions whereas APAC, MEA, and LA have shown significant opportunities for the analytics solution which will, in future, give rise to the CRM analytics market.

The market research report outlines the key trends, and market sizing and forecasting for various emerging sub-segments of the market. The report also emphasizes on key global adoption trends, future growth potential sub-markets, key drivers, challenges, restraints, and opportunities in the CRM analytics market ecosystem. It also provides insights into the current and future revenues of the market from 2012 through 2019 and is aimed to provide the reader with an understanding of market drivers, current and upcoming players, and competitive landscape.

The CRM analytics market is segmented by type: marketing analytics, sales analytics, contact-center analytics, customer analytics, web & social analytics; by vertical: BFSI, retail & consumer goods, telecommunications & IT, healthcare & life sciences, manufacturing, energy & utility, media & entertainment, travel & transport, and others; by end user: SMBs and large enterprise; by deployment: On-Premises, Cloud; by region: NA, APAC, Europe, LA, and MEA.

The global CRM analytics market is expected to grow from $4.18 billion in 2014 to $7.65 billion by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 12.83% from 2014 to 2019.

CRM Analytics: Market Size, 2014 – 2019 ($Billion, Y-O-Y %)

Customer Relationship Management (CRM) Analytics Market

Source: Expert Views, Primary Interviews, and MarketsandMarkets Analysis

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