MarketsandMarkets expects the global behavioral biometrics market size to grow from USD 871.2 million in 2018 to USD 2,552.7 million by 2023, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period. The major growth drivers of the market include rise in online transactions and online fraudulent activities across the globe, and an increasing need for multi-layered security approach in the finance industry. Growth opportunities for the market include enhanced security as compared to static biometrics, and higher compatibility with emerging AI technologies. Apart from major applications such as identity and access management, and fraud detection and prevention management, risk and compliance management will also fuel the growth of behavioral biometrics market.

The behavioral biometrics market study aims at estimating the market size and future growth potential of the market across segments, such as component (software and services), application, deployment model, organization size, vertical, and region. The user experience management application is expected to dominate the market’s application segment, as companies across major verticals are deploying behavioral biometrics solutions for enhancing customers’ overall web experience by improving the performance of web site.

The behavioral biometrics market by component covers behavioral biometrics software and behavioral biometrics services. In the component segment, the service segment is expected to record the highest growth rate as the behavioral biometrics technology has been around for nearly decade, resulting complete adoption and deployment of behavioral biometrics software for which users need continuous post-service assistance for all kind of updates and upgrades. As a result, the professional services, mainly for support and maintenance, will grow at a higher rate.

Behavioral biometrics applications are witnessing steady demand growth across major industry verticals including BFSI, retail and eCommerce, healthcare, telecommunications, government and defense, and others, mainly due to the increasing adoption of major business applications such as identity and access management, fraud detection and prevention management, and risk and compliance management. Applications such as identity and access management, fraud detection and prevention management, and risk and compliance management assist users with an additional layer of security over the existing identity and access solutions without impeding the performance of applications and enhancing overall user experience. Behavioral biometrics incorporates capabilities to record and measure human behavioral patterns using gait analysis, keystroke or signature analysis, mouse use characteristics, voice dynamics etc. to verify and authenticate an individual user, either in real time or retrospectively. Behavioral biometrics software captures an array of human interactions between an application and a device and analyzes these characteristics to recognize and authenticate true users. Identity and access management, fraud detection and prevention, and risk and compliance management are major application areas where these behavioral biometrics software is currently being deployed with varying degree.

The large enterprises segment is expected to dominate the behavioral biometrics market in terms of market size, as large enterprises are focusing on implementing behavioral biometrics business applications to improve the customer loyalty and have an overall reduced infrastructure cost. However, the Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR, owing to the easy availability and scalability of cloud-based deployments.

The global behavioral biometrics market by region covers 5 major geographic regions: North America, Asia Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America. North America is estimated to hold the largest market size in 2018. It is the most advanced region in terms technology adoption and IT infrastructure. The wide presence of the key industry players of the behavioral biometrics software, and the largest payment industry are major driving factors for the market in North America. APAC, on the other hand, is expected to grow at the highest rate during the forecast period, owing to the increase in the overall investments in the behavioral biometrics software to change the business processes in the finance industry.

The behavioral biometrics market includes a significant number of vendors providing software and services, including BioCatch (Israel), IBM (US), Nuance Communications (US), SecureAuth (US), Mastercard (US), BehavioSec (Sweden), SecuredTouch (US), ThreatMark (Czech Republic), Plurilock (Canada), Zighra (Canada), XTN (Italy), EZMCOM (US), One Identity (US), Callsign (UK), FST Biometrics (Israel), UnifyID (US), AimBrain (UK), AuthenWare (US), Sentegrity (US), TypingDNA (Romania), NoPassword (US), ID Finance (Spain), Nethone (Poland), Pinn Technology (US), and Unbotify (Israel). These players have majorly adopted partnerships, agreements and collaborations, and new product launches as their key growth strategies to offer feature-rich behavioral biometrics software to their customers and enter untapped market segments.

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