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Internet of Things (IoT) Monetization Market

Semiconductor & Electronics
Internet of Things & M2M

The IoT monetization market was valued at USD 23.09 billion in 2015 and is expected to reach USD 443.27 billion by 2022, at a CAGR of 52.98% during the forecast period. The increasing Internet connectivity, increased use of smartphones and other connected devices, and growing adoption of cloud platforms are the major drivers for the IoT monetization market. The use and penetration of the Internet or broadband facilities has increased over the last decade, the rate of which is high in the developed countries such as the U.S., Japan, and Germany. This factor is expected to propel the growth of the market during the forecast period.

The scope of this report covers the IoT monetization market on the basis of application and geography. Automotive & transportation applications are expected to hold the largest share of the overall market during the forecast period. The rising adoption of IoT by automotive manufacturers is driving the growth of the market for automotive & transportation applications. The market for consumer electronics applications is expected to grow at a high rate between 2016 and 2022. The increasing use of consumer electronics in building smart cities, smart buildings, and smart offices is expected to boost the demand for smart consumer electronics. With the emergence of a number of smart appliances that can connect to the Internet and smartphones, the market for consumer electronics applications is expected to grow during the forecast period.

North America held the largest share of the IoT monetization market in 2015. The U.S. is a major contributor to the growth of the  market in North America. The high growth of the market in North America can be attributed to the fast adoption of new technology by the masses and the presence of several IoT companies in the region, especially in the U.S.; these companies offers a wide range of IoT devices for applications in the retail, industrial, consumer electronics, healthcare, automotive & transportation, and other sectors.

The IoT monetization market in APAC is expected to grow at a high rate between 2016 and 2022. The increasing use of IoT in industrial and automotive & transportation applications in APAC is driving the market in this region. The strong support of government in countries such as China and India to thrive on the digital innovation is also boosting the growth of the market in APAC. In addition, factors such as economies of scale and cross-sector partnerships are fueling the growth of the market in this region. The use of mobile IoT in APAC is also likely to increase in the coming years.

IoT Monetization Market

Automotive & transportation, industrial, and retail applications would lead the IoT monetization market

Automotive & Transportation

The automotive & transportation sector covers connected cars and intelligent transportation systems (ITSs) such as sensors and communication & traffic control technologies. These communication & traffic control technologies assist states, cities, and towns worldwide to meet the increasing demand for surface transportation systems. Vehicle detection and surveillance technologies are an integral part of ITSs as they gather all or a part of the data used in these systems. The systems are being continuously developed to provide enhanced speed monitoring, traffic counting, presence detection, headway measurement, and vehicle classification.


IoT plays a key role in industrial applications. The connection of objects through embedded smart devices or through the use of unique detectors and data carriers assist in communicating with an intelligent supporting network infrastructure and information systems; this would optimize production processes and help in monitoring the entire lifecycle of objects-from production to dumping. By tagging items and containers, greater transparency can be obtained about the status of the shop floor, location and disposition of materials, and status of production machines. Nowadays, the manufacturing industry is facing several issues such as fluctuations in regulations across different regions, rising employer costs, and frequent breakdown of machines.


The retail sector deals with a large number of people, and IoT in the retail sector caters to the demands and needs of these customers. Retailers are focusing on gaining maximum advantage through IoT solutions and discovering various functional areas in which IoT could draw major revenue benefits, along with providing innovative solutions to their customers. The use of IoT in these functional areas would help retailers improve their business efficiency and draw better customer retention. The concept of IoT in retail has revolutionized the way retailers interact with their customers.

Critical questions which the report answers

  • What are the major use-cases in IoT monetization?
  • Which are the major companies using IoT as a tool for monetization?
  • Which countries would lead the IoT monetization market?

Factors such as lack of common communication standards across platforms and lack of power-efficient devices are restraining the growth of the IoT monetization market. This report discusses the drivers, restraints, opportunities, and challenges pertaining to the market. In addition, it analyzes the current market scenario and forecasts the market size till 2022.  

Some of the major companies operating in the IoT monetization market are PTC, Inc. (U.S.), IBM Corp. (U.S.), Intel Corp. (U.S.), Cisco Systems, Inc. (U.S.), General Electric Co. (U.S.), Oracle Corp. (U.S.), Google Inc. (U.S.), Microsoft Corp. (U.S.), SAP SE (Germany), and Amdocs Ltd. (U.S.).

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