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Cross Platform and Mobile Advertising Market


Information & Communications Technology
Mobility & Telecom

cross platform and mobile advertising market is a type of interactive advertising and emerged as one of the important types of advertising in the digital marketing. Cross-platform advertising and mobile advertising are two different concepts. At present, the mobile advertising is one of the fastest growing markets due the evolution of new technologies such as 3G and 4 G and increase in the usage of smartphones and tablets among users, which further increase the penetration of internet across the globe. The cross-platform advertising is an emerging concept and it is the buzz word in digital marketing. Users are depending on multiscreen for online shopping; most of them are spending their media time on computer, laptops, smartphones, tablets, and smart TVs. All these consumer behaviors created opportunities for cross-platform advertising. It helps advertisers to retarget their customers on multiple devices through similar advertisement.

The cross platform and mobile advertising market incorporates various solutions such as advertisement campaign, content delivery, integrated solutions, reporting and analytics solutions, and mobile proximity solutions. These solutions play an important role to offer various types of advertisement such as search, SMS/MMS/P2P messaging advertising, rich media (video advertising) and display advertising, in-game advertising, in-app advertising, and others. These advertisements help SMEs and Enterprises to target their consumers at any time from any location. Consumers prefer these types of advertisings because these mediums are more specific, personal, and target oriented that give positive results for ad campaigns.

The cross platform and mobile advertising market is growing because of the development of wireless technologies, wireless devices, and smart devices for communication, entertainment, information, and shopping. The consumer goods, retail, and restaurants sector is implementing cross-platform and mobile advertising solutions in their marketing strategy to engage their customers more on their personal as well as other mobile devices. Initially, they target their customers on personal devices and then again they retarget them on Personal Computers (PCs), laptops, and smart TVs through cross-platform advertising. Besides consumer goods, retail, and restaurants vertical, this market also has huge growth potential in Healthcare, media and entertainment, travel, transportation, and automobile, BFSI, and Telecom and Its.

Furthermore, the major vendors involved in the cross platform and mobile advertising market are Google, Facebook, AOL, SAP SE, Apple, Yahoo, and Microsoft among others. The key strategies used by these vendors include partnerships and acquisitions to increase their market share and reach in the global market.

The study helps to understand the structure of the market ecosystem and is intended to help publishers, advertisers, and agencies to serve their customers better.

The table given below highlights the cross platform and mobile advertising market size. The overall market size is expected to grow from $25.19 Billion in 2015 to $80.45 Billion in 2020, at an estimated CAGR of 26.1%.

Cross-Platform and Mobile Advertising Market

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