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Mobile Application Security Market


Information & Communications Technology
Information Security

The mobile application security market is expected to grow to USD 2.5 Billion in 2020, at a compound annual growth rate (CAGR) of 25.7% due to continuous emergence of new technologies. Moreover, the emergence of cloud-based solutions is helping this market grow progressively.

One of the other major factors driving this market is the adoption of standards and privacy regulations and growing demand for end-to-end security solutions. With the growth in the mobile device usage, the risk of data theft, phishing has also increased. This has encouraged organizations to roll out regulations to boost the demand for this market.

With the increasing adoption rate of Bring your own Devices (BYOD), the security-related issues are also increasing. The most common mobile attacks registered till 2014 include data interception, unauthorized location tracking, spamming, browser exploits, phishing, keystroke logging, malware, theft/loss, network exploits, spoofing, and zero-day-exploit. In 2014, the U.S. accounted for an increase in Android mobile malware encounter rate which reached 7% as compared to 4% in 2013.

The strong inclination toward internet and the need to be connected to the web is driving the market for mobile application security market in all regions.

In terms of regions, North America is expected to be account for the largest market size, while Middle East & Africa (MEA) and Asia-Pacific (APAC) are expected to experience an increase in market traction during the forecast period. Latin America is expected to experience a high growth rate and high adoption trend in this market. The increasing penetration and adoption of mobile devices has been a major driver for the fast growth in the APAC market.

Mobile Application Security Market

The execution of mobile application security market solutions would allow enterprises to embrace the cloud application services by applying discovery and analysis process for all the devices used across the business network. As workers require access to business information for business purpose, organizations have been encouraging the application of mobile application security for concurrent malware scanning, URL filtering, and strong content scanning.

Increasing malware threat and growing demand for end-to-end security suites are pushing the growth of the mobile application security market. However, it is anticipated that the major vendors would face stiff competition from the local vendors from diverse regions. On the flip side, the lack of acceptance from large enterprises would hinder the growth of this market.

The mobile application security market is a consolidated market with big players, such as Symantec, McAfee, VMware, Avast Software, Trend Micro, MobileIron, AirPatrol Corporation, Lookout, AVG Technology, and Kaspersky. Majority of these players adopted both organic such as new product developments as well as inorganic growth strategies such as partnerships and collaborations with various other vendors to cater to the growing needs of this market.

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