IDENTIFY REVENUE SHIFTS, MARKET ADJACENCIES & UNKNOWNS THAT IMPACT
ZEBRA TECHNOLOGIES IN SPORTS ANALYTICS
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To Be updated by Ms. Ranjana Banerjee by Friday, 30th May 2023.

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Client's Problem Statement Our client, a key global manufacturer of polymer and rubber pharmaceutical packaging systems and components such as pre-fillable syringes (PFS), cartridges, vials, plungers, seals, and stoppers, was keen to understand the glass packaging system market to launch a newly developed packaging system. The senior management and the product management team needed to make a host of crucial decisions; which customer segments to focus on, which regions across the world to prioritize, the essential product attributes to focus on, and the critical regulatory support to be provided to the customers. The client was also interested in understanding the critical unmet needs, buying behavior, and customer perception of competitors. This analysis would enable the client to offer value for target customers in the different customer segments.   MnM Approach MnM assisted the client with the market potential for glass packaging systems based on the type of packaging systems (vials, PFS, cartridges). MnM helped the client understand the competitive landscape to gauge how successful players in the same segment are playing and what threats the client can expect. Alongside this, MnM also helped them know the perception of the customers on glass packaging systems, along with unmet needs and expectations from a new system on pricing and performance. We helped the client to understand the difference in product attributes, supply chain aspects, and regulatory aspects in Europe, North America, and Asia-Pacific, along with a potential future roadmap. The voice of customer study helped them devise a differentiated product offering in the glass packaging system segment. MnM interviewed the key companies in major customer segments (innovative biopharma, biopharma, CDMO, pharma) across the regions to understand their unmet needs, demand for target products, supply chain constraints, and key considerations for product attributes while selecting a product supplier. This analysis helped the client refine their value proposition to gain share quickly.     Revenue Impact (RI) Through the engagement and recommendations, the client will likely enter North America and Europe with the new glass packaging system, thus creating a revenue impact of over ~USD 100 – 150 million (over 5 – 8 years)   Tags Glass packaging system, Prefilled syringes (PFS), vials, cartridges, delamination, extractable and leachable, container closure integrity, innovative biopharma, biopharma, CDMO, pharma, the voice of the customer, customer unmet needs, competitive landscape, competitor profiling, market entry strategy

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